Not for girls. Not for boys. We make clothes for children.
The bodies of boys and girls are very similar before they reach their teens. We work with clothes for children. So why would we make them different clothes? It may seem obvious, but our belief that both boys and girls need good fit and function makes us unique. We aim to make the world’s best shell jacket, knee sock, t-shirt and sun hat. Who wears what – and what colours – is up to you. But both boys and girls need good looking clothes that are strong and versatile. That’s what unisex means to us.
Polarn O.Pyret – unisex since 1976.
“We wanted our children to grow up as people, not boys or girls.”
Bie Seipel explains the outlook on children we’ve had from the beginning. In everything from colours and prints to how we display the clothes in the shops.
Bie Seipel started at Polarn O. Pyret as Marketing Director in 1977. She stayed until 1983.
“We were the first to hang clothes according to size and not divided into boys and girls,” says Karina Lundell. “The strange thing is that 40 years later we’re still virtually the only ones doing this.
“We make clothes for CHILDREN,” she continues. “We don’t even talk about boys and girls. And no-one reacts if a boy chooses a dress or a skirt instead of a top and trousers. Why shouldn’t he? Children have no preconceived ideas, only adults do! We feel an enormous sense of responsibility and have a mission: to let children choose freely and feel comfortable in the clothes they want.
“We do our best to avoid gender stereotype prints too,” says Karina Lundell. “We’d rather see a dress decorated with planes than bows!”
Karina Lundell is Head of Assortment & Design.