PO.P Magazine
Denim
The fashion world knows and appreciates Swedish denim for adults, now discover it for your kids! Made from sustainably produced organ...
How To Dress Kids In Layers
Layering retains heat, leads moisture away from the body and keeps rain and snow at bay. You can add or remove a layer when there is a ch...
PO.P on Adventure
Smart solutions, customised features and extra padding for optimal insulation are just a few of the good things you can expect from our n...
Stig L Collection
"Why not the other way around?"So said Stig Lindberg, one of Sweden's most popular designers. He is best known as the creator of the Bers...
Outerwear Details
Outerwear details that make a difference... Chin Guards On our kids outerwear you'll find velvety chinguards...
SNEAK PEEK
Step into Spring Summer with bold prints in mint, lavendar and yellow tones, as well as our exciting new PO.P ON ADVENTURE collection enc...
Drapers Award Winner - PO.P Second Hand
We're thrilled to have won the Drapers 'Best Circularity Initiative' for 2023. This i...
Welcome To PO.P Second Hand
Join our circular fashion movement with POP second hand. If your kids coat is too small, let us help you find a new owner for it. In retu...
PO.P Second Hand In Stores
Great for parents, Awesome for the planet Our vision is to ensure all PO.P clothes last at least 3 children. And with 90% of emissions in...
Festive Collection
Get into the Festive spirit with our brand new collection. From partywear that not only looks smart but feels comfortable, to matching Py...
Astrid Lindgren & Ilon Wikland
Leap into a classical Swedish Sprintime with our special collaboration with Swedish author Astrid Lindgren and illustrator Ilon Wikland. ...
How to dress kids in Layers?
A short guide i=on how to dress your little one for the winter months from thermal base layers to kids waterproof coats.
Second Hand (briefly)
Our vision is for our clothes to last at least 3 children With 90% of emissions in the clothing industry coming from production, it’s nev...
Jeans Guide
The winter months are arriving and so has our brand new collection A Style For EveryonePO.P have int...
Summer Outfits
Seen your little one's new favourite summer outfit? Simply click the item to PO.P over to the product page! ...
Outerwear Experts
Experts for over 45 years... Lightweight yet durable Safe detachable hoods 360°reflectors all round for visibility in the dark Pre-bent ...
PO.P Weather Pro
With PO.P Weatherpro® we guarantee quality technical outerwear... Durability of at least 5000rpm, 180grit, 12kpa = tough stuff made to la...
Why choose Merino Wool Kids Clothes?
Merino Wool: Nature’s Super MaterialMerino wool can be considered nature’s perfect insulator. When used for kids clothes it keeps kids wa...
Our Ethos
Clothing for all children that's fun to wear, comfortable & stands up to play in any weather. Polarn O. Pyret as we know it now, was ...
History
AN UNEXPECTED START. We actually began in the early 1900's selling a totally different product; condoms! A BRIEF HISTORY: 1939 ‘Pyret’ (...
About us
Brand Values Ensure kids can play outdoors in any possible weather with our hi tech breathable outerwear We make life easier for familie...
Sustainability
Our fashion isn't fast, because it is made to last. Our clothes are designed and made with the intention of having a much longer lifespan...
UK Story
How a beloved Swedish brand came to the UK & Ireland. “I kept choosing that same top, again and again. No matter what we were doing,...
Newborn Details
PO.P's Unique Babywear Features With our newborn collection you can give your baby, or a loved one’s new arrival, the best quality ba...