Denim

The fashion world knows and appreciates Swedish denim for adults, now discover it for your kids! Made from sustainably produced organ...

Our Clothes

How To Dress Kids In Layers

Layering retains heat, leads moisture away from the body and keeps rain and snow at bay. You can add or remove a layer when there is a ch...

PO.P on Adventure

Smart solutions, customised features and extra padding for optimal insulation are just a few of the good things you can expect from our n...

Stig L Collection

"Why not the other way around?"So said Stig Lindberg, one of Sweden's most popular designers. He is best known as the creator of the Bers...

Outerwear Details

Outerwear details that make a difference... Chin Guards On our kids outerwear you'll find velvety chinguards...

Our Clothes

SNEAK PEEK

Step into Spring Summer with bold prints in mint, lavendar and yellow tones, as well as our exciting new PO.P ON ADVENTURE collection enc...

Drapers Award Winner - PO.P Second Hand

We're thrilled to have won the Drapers 'Best Circularity Initiative' for 2023. This i...

Welcome To PO.P Second Hand

Join our circular fashion movement with POP second hand. If your kids coat is too small, let us help you find a new owner for it. In retu...

PO.P Cares

PO.P Second Hand In Stores

Great for parents, Awesome for the planet Our vision is to ensure all PO.P clothes last at least 3 children. And with 90% of emissions in...

Festive Collection

Get into the Festive spirit with our brand new collection. From partywear that not only looks smart but feels comfortable, to matching Py...

Astrid Lindgren & Ilon Wikland

Leap into a classical Swedish Sprintime with our special collaboration with Swedish author Astrid Lindgren and illustrator Ilon Wikland. ...

How to dress kids in Layers?

A short guide i=on how to dress your little one for the winter months from thermal base layers to kids waterproof coats.

Our Clothes

Second Hand (briefly)

Our vision is for our clothes to last at least 3 children With 90% of emissions in the clothing industry coming from production, it’s nev...

Jeans Guide

The winter months are arriving and so has our brand new collection A Style For EveryonePO.P have int...

Summer Outfits

Seen your little one's new favourite summer outfit? Simply click the item to PO.P over to the product page! ...

Outerwear Experts

Experts for over 45 years... Lightweight yet durable Safe detachable hoods 360°reflectors all round for visibility in the dark Pre-bent ...

Our Clothes

PO.P Weather Pro

With PO.P Weatherpro® we guarantee quality technical outerwear... Durability of at least 5000rpm, 180grit, 12kpa = tough stuff made to la...

Our Clothes

Why choose Merino Wool Kids Clothes?

Merino Wool: Nature’s Super MaterialMerino wool can be considered nature’s perfect insulator. When used for kids clothes it keeps kids wa...

Our Clothes

Our Ethos

Clothing for all children that's fun to wear, comfortable & stands up to play in any weather. Polarn O. Pyret as we know it now, was ...

Our Story

History

AN UNEXPECTED START. We actually began in the early 1900's selling a totally different product; condoms! A BRIEF HISTORY: 1939 ‘Pyret’ (...

Our Story

About us

Brand Values Ensure kids can play outdoors in any possible weather with our hi tech breathable outerwear We make life easier for familie...

Our Story

Sustainability

Our fashion isn't fast, because it is made to last. Our clothes are designed and made with the intention of having a much longer lifespan...

PO.P Cares

UK Story

How a beloved Swedish brand came to the UK & Ireland. “I kept choosing that same top, again and again. No matter what we were doing,...

Newborn Details

PO.P's Unique Babywear Features With our newborn collection you can give your baby, or a loved one’s new arrival, the best quality ba...

Our Clothes