It's all in the detail...

The fashion world knows and appreciates Swedish denim for adults, now discover it for your kids!

Our jeans come in 4 different washes and 4 different styles. All with with clever features, that help to keep play the main focus.

  • Made from sustainably produced organic cotton
  • Easy wearability
  • Superior quality stitching
  • Re-inforced knees
  • Inverted rivets to prevent damage to furniture, floors & walls!
  • Eco friendly leather-effect logo


Choose your fit..

Loose fit: Relaxed jean with wide, straight leg

Regular fit: Straight leg, in between wide and slim

Slim fit: Super comfy jean with stretchy fabric & fitted leg

Super slim: Our most tightly fitting leg with stretchy fabric

add images for each style



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Washing jeans

If you take good care of your jeans, they’ll be a go-to wardrobe favourite for a long time, and they’ll look better and feel softer over time.

Dye may run

Jeans are coloured with indigo, a dye that runs and fades over time. This applies to dark denim especially, but also to light denim. So be careful when coming into contact with light-coloured clothes and upholstery, as the dye from jeans can rub off on them.

All jeans are unique

Fun fact: no two pairs of jeans are exactly alike. Each pair of jeans has a unique colour finish, as the dye coats the yarns of the fabric differently. And jeans are given wear effects by being rubbed with sandpaper by hand.