Kids Outerwear Experts
Pyjamas
Partywear
Babywear
Swipe for Festive outfit inspiration
Astrid Lindgren & Ilon Wikland
Step into a classical Swedish wintertime with our special collaboration with Swedish author Astrid Lindgren and illustrator Ilon Wikland. In Sweden, the books of Astrid Lindgren are the magical type of books which stay with you forever. Our special collaboration brings these beloved characters to life. Discover these enchanting stories today!
EXPERTS SINCE 1976
For over 45 years we’ve specialised in highly functional outerwear that's waterproof, windproof, and breathable - because bad weather shouldn't stop outdoor play
Let kids be kids
Our clothes are designed with play in mind, this means hard wearing fabrics that stand up to wear and tear
Magic Merino Wool
Beat the cold this Winter with cosy merino wool. Our magic merino wool retains heat, releases moisture and is super soft!
Details that make the difference
- Lightweight yet durable
- Safe detachable hoods
- 360° reflectors all round for visibility in the dark
- Pre-bent arms and legs for extra mobility
- Chinguards for extra comfort
- Quality zips
- Strong knees and elbows
- No harmful chemicals (free from PFCs)
- "Anti dirt" finish for easy cleaning
FESTIVE SHOP
It's time to escape to a festive dreamland with our magical new winter collection! From smart party outfits to festive pyjamas and traditional Nordic knitwear, our new collection is bursting with winter charm for a festive season to remember. Design that lasts, since 1976