We’re proud of our sustainability efforts, but we intend to go much further.
We aim to continue raising the bar to keep pace with scientific advancements and new opportunities that emerge, and step by step we’re moving in the right direction. We’ve set some tough goals for the future.
KEY MILESTONES IN OUR SUSTAINABILITY WORK
The first garments in organic cotton are introduced in our product range.
Launch of the Naturecare range, which satisfies strict chemical content requirements and carries the Safe Textile label.
Membership of BSCI.
We join Swerea’s Chemicals Group.
Establishment of a Quality Department, with textile engineers responsible for product quality, chemical and environmental issues.
Launch of Nordic Swan Eco-label collection. First Sustainability Report released.
Our classic striped basic collection gets Nordic Swan Eco-label certification.
We join STWI to greatly reduce water consumption in our manufacture process.
We join the Better Cotton Initiative.
An official agreement on fire and building safety in Bangladesh is signed.
All water-resistant outerwear garments are now completely free from PFCs.
Launch of swimwear and UPF 50+ beachwear made from recycled fishing nets
All plastic bags in store are now made of recycled materials and oyster shells, which is a renewable source
We join STWI Projects for improved water and chemicals management in the production process
All of our BABY Collection is now made with sustainable cotton
Cotton used in ALL ages is now made from sustainable sources
We now offer a FREE repairs service for zips and poppers on all of our outerwear, regardless of when it was purchased!
100% of our cotton is now organic!
Our UV swimwear is made from recycled fishing nets.
100% of our cotton garments are organic from socks to jeans to nightwear.
100% of our cotton Babywear is GOTS certified organic.
100% of our nightwear and underwear will be GOTS certified organic
100% of every fabric used will be sustainable (for example organic or recycled).