With our newborn collection you can give your baby, or a loved one’s new arrival, the best, comfortable, stylish, and quality babywear! Here are just some of our top details:
Superior GOTS Organic cotton Maintains shape wash after wash and is soft on baby’s skin all whilst supporting the sources of our cotton and the environment. Read more here >
Dye lock technology Keeps whites white and colours bright!
Hot wash All PO.P newborn clothes can take a very hot wash at 60c, designed to cope with all the thrills and spills of a new baby. The rest of the time, they'll wash up beautifully at an energy saving 30c. Read washing tips here >
Press studs at the side not at the back Nothing hard and uncomfortable between baby and bed
Extra soft inner seams Overlapped and flat throughout for superior comfort, no irritation on baby's skin
Clever tailoring Leg openings to the front offer a secure nappy fit and extra comfort for pre-walkers
Roll down cuffs on tops and trousers – So that the clothes grow with your baby!
Wraparound bodysuits Makes undressing easier especially when heads and necks are still unstable. Shop Bodysuits >
All-in-one neck to toe openings To make changing easier for everyone. Shop All-In-Ones >
Stay-put socks High grip cuffs will challenge tiny foot rubbers and sock pullers everywhere! Shop Socks>
Fold-over mitts Versatile solutions on baby outerwear to keep the cold out and the heat in.