PO.P Magazine

Our Ethos

Clothing for all children that's fun to wear, comfortable & stands up to play in any weather. Polarn O. Pyret as we know it now, was ...

Our Story

History

AN UNEXPECTED START. We actually began in the early 1900's selling a totally different product; condoms! A BRIEF HISTORY: 1939 ‘Pyret’ (...

Our Story

About us

Brand Values Ensure kids can play outdoors in any possible weather with our hi tech breathable outerwear We make life easier for familie...

Our Story

UK Story

How a beloved Swedish brand came to the UK & Ireland. “I kept choosing that same top, again and again. No matter what we were doing,...

Our Story

PO.P and thelittleloop

We are committed to always improving our sustainability efforts with the aim to create a better planet for future generations. With this ...

PO.P Cares

Our Stores

We want to assure you that in our stores we are strictly following government guidelines to make your PO.P experience the best it can be:...

Our Story

Our Name

How do you say your name? Don't worry, you're not alone if you struggle to pronounce our name, it is Swedish after all! We'll break it do...

Our Story

Behind the Stripe

The stripe that never fades “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila Axén, the crea...

Our Story

Mickey Mouse

Disney and PO.P From as early as the 1930s Mums loved our basic clothes, but by 1976 their fashion-conscious children were missing an imp...

Our Story

Reviews

Thanks to our wonderful products and wonderful customers, we have a Trust Pilot rating of Excellent! Thank you to all of our brilliant cu...

Our Story

Inspirational Women

GUNILA AXEN - THE DESIGNER OF THE STRIPE. “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila ...

Our Story