PO.P Magazine
PO.P Second Hand
Join our circular fashion movement with POP second hand. If your kids coat is too small, let us help you find a new owner for it. In retu...
Our Ethos
Clothing for all children that's fun to wear, comfortable & stands up to play in any weather. Polarn O. Pyret as we know it now, was ...
History
AN UNEXPECTED START. We actually began in the early 1900's selling a totally different product; condoms! A BRIEF HISTORY: 1939 ‘Pyret’ (...
About us
Brand Values Ensure kids can play outdoors in any possible weather with our hi tech breathable outerwear We make life easier for familie...
UK Story
How a beloved Swedish brand came to the UK & Ireland. “I kept choosing that same top, again and again. No matter what we were doing,...
PO.P and thelittleloop
We are committed to always improving our sustainability efforts with the aim to create a better planet for future generations. With this ...
Our Stores
We want to assure you that in our stores we are strictly following government guidelines to make your PO.P experience the best it can be:...
Our Name
How do you say your name? Don't worry, you're not alone if you struggle to pronounce our name, it is Swedish after all! We'll break it do...
Behind the Stripe
The stripe that never fades “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila Axén, the crea...
Mickey Mouse
Disney and PO.P From as early as the 1930s Mums loved our basic clothes, but by 1976 their fashion-conscious children were missing an imp...
Reviews
Thanks to our wonderful products and wonderful customers, we have a Trust Pilot rating of Excellent! Thank you to all of our brilliant c...
Inspirational Women
GUNILA AXEN - THE DESIGNER OF THE STRIPE. “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila ...