PO.P Magazine
Our Stores
We are sending our love and thinking about all those affected by this COVID19 emergency. Protecting our ...
Our Ethos
Clothing for all children that's fun to wear, comfortable & stands up to play in any weath...
History
AN UNEXPECTED START. We actually began in the early 1900's selling a totally different product; condoms! A BRIEF HISTORY: 1939 ‘Pyret’...
UK Story
How a beloved Swedish brand came to the UK & Ireland. “I kept choosing that same top, again and again. No matter what we were doing,...
Our Name
How do you say your name? Don't worry, you're not alone if you struggle to pronounce our name, it is Swedish after all! We'll break it do...
Behind the Stripe
THE STRIPE THAT NEVER FADES “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila Axén, the crea...
Mickey Mouse
Disney and PO.P! From as early as the 1930s Mums loved our basic clothes, but by 1976 their fashion-conscious children were missing an im...
Reviews
Thanks to our wonderful products and wonderful customers, we have a Trust Pilot rating of Excellent! Thank you to all of our brilliant c...
Inspirational Women
GUNILA AXEN - THE DESIGNER OF THE STRIPE. “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila...