PO.P Magazine

Join our circular fashion movement with POP second hand. If your kids coat is too small, let us help you find a new owner for it. In retu...

Clothing for all children that's fun to wear, comfortable & stands up to play in any weather. Polarn O. Pyret as we know it now, was ...

AN UNEXPECTED START. We actually began in the early 1900's selling a totally different product; condoms! A BRIEF HISTORY: 1939 ‘Pyret’ (...

Brand Values Ensure kids can play outdoors in any possible weather with our hi tech breathable outerwear We make life easier for familie...

We are committed to always improving our sustainability efforts with the aim to create a better planet for future generations. With this ...

We want to assure you that in our stores we are strictly following government guidelines to make your PO.P experience the best it can be:...

How do you say your name? Don't worry, you're not alone if you struggle to pronounce our name, it is Swedish after all! We'll break it do...

The stripe that never fades “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila Axén, the crea...

Disney and PO.P From as early as the 1930s Mums loved our basic clothes, but by 1976 their fashion-conscious children were missing an imp...

Thanks to our wonderful products and wonderful customers, we have a Trust Pilot rating of Excellent! Thank you to all of our brilliant c...

GUNILA AXEN - THE DESIGNER OF THE STRIPE. “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila ...

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