What inspires our designers?

Prior to each new season, the design department goes on an inspiration trip, which is generally an excellent way of getting started on a new collection. The journey includes many new impressions that set off the imagination and ideas. We look for new trends in terms of colours, function, styles and prints. We generally all begin to feel how our fingers sort of start to itch, and we cannot wait to get back to the studio and start designing the new collection. 

London, Paris and Antwerp
This time we were away for three days and visited London, Paris and Antwerp. We find our inspiration in fashion, interior design, art – really in anything at all. Those of who go on the journey have slightly different roles and consequently focus on slightly different things. Our designer who makes trousers perhaps focuses entirely on denim washes and cool edge stitching, while our print designers might be mostly inspired by a certain painting at an art museum.

Before we leave for home, we decide on the colours and themes we believe we want to work with, but frequently make both major and minor adjustments when we get back. We use the elements that inspired us and transform them into something that is quintessentially PO.P. 

POP Designer Inspiration