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/campaigns/kids-underwear-offer
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0-6m Clothing

6m-2y Clothing

2-6y Clothing

6-12y Clothing

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QUALITY KIDS CLOTHES, MADE FOR PLAY!

Clothes that let kids be kids
Clothes that let kids be kids!
Made for children, not mini adults

Gender neutral prints & colours
Gender neutral prints & colours.
Hand down from brother to sister!

Clothes that are good for the planet
Good for the planet.
ECO collection & quality that lasts.

Childrenswear Experts for over 40 Years
Outdoor fun in any weather!
Experts for over 40 years.

Find a store near you

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Let kids be kids

DISCOVER THE BEST IN SWEDISH CHILDRENSWEAR

For over 40 years we have specialised in designing and making the best possible clothing for babies and children. Look out for clever clothes that grow with your little one, distinctive colourful prints and patterns, organic cotton clothes that are good for the planet, outstanding Scandinavian outerwear and design features that make life easier for parents!