and for nearly 40 years have designed clothes through the eyes (and minds!) of kids... not "mini adults".

We strive to make the very best children´s clothes in the world. At Polarn O. Pyret you will find clothes that offer kids freedom to play and parents value for money with quality, versatility and longevity.

Scandi baby clothes

Stripy Baby Clothes


Clothes for kids - not mini adults - vibrant new collecion
Organic Kids Clothes
Unisex Gener Neutral Kids Clothes from Sweden

Best selling Outerwear

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We have been making smart, colourful and quality clothes for babies and children since 1976.

Here you will find our latest kidswear collections, children’s outfit inspiration and our online exclusive range!