Our fashion isn't fast, because it is made to last

Our garments are designed and made with the intention of having a much longer lifespan than average, reducing the need for excess production. This means less carbon dioxide, less waste, reduced energy and water consumption.

Well-made clothing that can be passed down and reused. Good for the planet and good for your pocket.

We are proud to be transforming the global retail industry...

  • 85% of our range is made of either GOTS, BCI or recycled materials
  • 100% off our swim collection is made using recycled polymid
  • 100% of our Baby collection is made from Organic Cotton
  • We support these practices by paying a little more for our materials

Did you know?

Our recycled polyamide comes from old fishing nets.

Our recycled polyester comes from old “PET” bottles.

Every fleece jacket is made using 13 recycled plastic bottles, that's13 bottles less going in to landfill or our oceans.

Using recycled materials not only helps to preserve the Earth's resources, it also prevents them from ending up in our oceans!

What about Outerwear?

  • No harmful chemicals
  • Recycled polyester
  • Made to last for at least 3 kids
  • Primaloft instead of down
  • Free repairs service
  • Mulesing free wool
  • Machine washable

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